Meijer - Back to College
The 2015 Meijer Back to College digital experience features rapid capture animation and an interactive catalog-esque experience. Featuring bold geometric shapes and bright, fun photography, this digital piece aimed to elevate perception of Meijer's Back to College assortment. The piece was segmented into four categories: Sleep & Study, Groom & Go, Lounge and Eat. In addition to design, I also art directed the model photo-shoots.

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