More Wishes Granted is a charitable Meijer promotion. During the holiday season a portion of every toy purchase at Meijer goes to children's gifting programs that provide toys for children that may otherwise not get one.
During the Meijer holiday season, the red balloon represents 'wishes'.
This page features an animated header with balloons that continuously float up and occasionally 'pop' with a present appearing and falling. This represents the wishes made by children that come true because of this program.